The human-centred marketplace for fractional and project-based CFOs, controllers, bookkeepers, and general accountants.

As Canada’s most experienced knowledge based, gig labour force advisor, we’re the first human-driven marketplace where building trust is a primary focus. 

With specialists and staff that call Canada home, we provide clients with support and advice, while recommending the best individuals and teams from our rosters, to tackle each job - all for free and without obligation.

Individual Projects

No minimum spend and no budget cap. They can be anything from generating financial reports and analysis, project budget oversight, tax preparation and everything in-between.


Team Projects

Assurances, forensic accounting, budget development, acquisitions and other functions that require leadership and have operational impact. Entire operational teams are built to your specific need.


Weekly, monthly, annual, or customised arrangements of CFOs, white labelled bookkeepers or any other accounting needs. Fractional contractors integrate directly with your team, locally or remotely, within Canada, at full or part-time hours. 

About Our Rosters

Two Roster Categories

Every day, we carefully select and vet Canadian CFOs, Controllers, bookkeepers, and general accountants. If accepted, we assign them to our Project Specialists or Fractional Specialists. Motivations, experiences, and career goals influence their success and placement. To be considered, each specialist must pass our rigorous vetting process.

To get in, you need to pass.

Two rosters mean two proprietary vetting systems; one based on criteria best suited to identifying project specialists, the other for fractional contractors. The backbone of our business is a 22-point proprietary vetting process that involves humans supported by technology not run by tech exclusively. Membership to the roster is only granted to those specialists who pass every check to do with experience, values, commitment, reputation and so on. AI alone cannot do what we do.

Human-Centred Delivery

We’ve transformed the mechanics of working with the knowledge-based gig labour force to address the shortcomings of the traditional and tech ONLY models. 

Human-centred does not mean slower. In fact, it often means quicker and more stable because we focus on relationships. Our staff legitimately help every client for free, without question, limitation or obligation. We’ll work with you to figure out just about anything, advise and recommend approaches and specialists that are best suited for each individual situation. And once connected, the relationship is yours… and we’ll shift our focus to keep everything organised with the billing, additional recommendations and evolutions.

Estimates and SOW’s

Everyone at The Well sets their rates according to their specialisation and market. And, whatever you and the specialists agree to as a budget - that's all you're ever billed. No hidden fees and surcharges. Ever. 

Whether working with one person or a dozen from one roster or both, you get one invoice at each milestone, all under the same terms. No wrangling or tracking who's invoiced when, and under what conditions. We keep it organised for everyone and provide a single point of contact.