The Well is Canada’s human-centred marketplace for freelancers in accounting, operations, marketing, advertising, communications, and technology

We’re proudly Canadian—from our Halifax roots to our cross-country roster of talent—and we only work with Canadian freelancers and consultants. That means every connection we make supports local expertise and ensures clients know exactly where their work is coming from.

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Our Story

Founded in 2015, The Well began as a marketplace for marketing and technology freelancers. Over the years, we’ve grown to include accounting and operational support, reflecting our role as a leader in Canada’s professional gig economy.

The Well was built as an alternative to overseas marketplaces and costly agencies—places where quality can be inconsistent, costs unpredictable, and trust hard to find. Instead, we designed a marketplace rooted in human connection, where Canadian businesses can confidently hire Canadian freelancers who are vetted, reliable, and committed to their craft.

How we do it

Our Mission

Our mission is simple: to make freelancing work better—for Canadian businesses and Canadian freelancers.

 

We do this by:

  • Personally vetting every freelancer through our 22-point human-led process
  • Offering transparent pricing with no recruiter fees or hidden costs
  • Centralizing billing for ease and simplicity
  • Providing zero-cost guidance to clients, helping them find the right freelancer quickly and confidently

With The Well, businesses get trusted Canadian expertise, and freelancers gain access to meaningful opportunities. Everyone wins.

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The Well is Canada’s human-centered freelance marketplace.

Since 2015, we’ve connected businesses with vetted Canadian freelancers in marketing, creative, technology, and accounting. Unlike transactional gig platforms, our 22-point vetting process and personal matchmaking ensure trusted partnerships, transparent pricing, and work that gets done right the first time.

Learn more about us